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INSTAGRAM BRANDING 101

How to Brand
Your Instagram for Growth in 2019

This free training includes helpful tips and tricks to help you learn everything you need to know about branding your Instagram for growth in 2019.

USERNAME

How to select a username that will best explain you & your Brand.

  • Visually easy to read & spell
  • Avoid adding numbers & underscores
  • Stick to words, preferably short & sweet

If you want to use Instagram in the most efficient way, you’ll need a game plan. And that game plan starts with being able to identify the correct Instagram username. Ensure your username is short, strait-forward & memorable. Key notes would be to avoid using numbers in your username as this can make your account easily seem as a spam account.

PROFILE PICTURE

How to pick a Profile Picture that will yield interest & curiosity.

  • Try make your profile picture unique and high quality.
  • Avoid having pixelated unnecessary pictures as your profile picture
  • Try to match your profile picture to your overall Instagram theme

Your Instagram profile picture is just as important as your username if not more important. Ensure that your profile picture represents you and the quality you aim to portray for your Brand. This means that you will want to aim for high quality! Avoid pixelated, dull boring profile pictures, that may have little to no significance to your brand. Stick to having a striking profile picture that demands authority and creates curiosity.

Top 10 Instagram colors to build your theme around Download

BIOGRAPHY

Plan out your Instagram Bio using the 3 W's

  • What do you do?
  • Where are you? (location)
  • Who are you?

Your Instagram Bio is the only section of your Instagram account that search engines such as Google are able to index your profile. This means if you want to be easily searchable on search engines and on Instagram, you will need to curate an Instagram Bio that covers the 3 main W's. What do you do? Where & Who are you? along with a selected hashtag, a couple of emojis and a link to your website can make the difference between a good bio and an okay bio.

Free Instagram Bio plan Download

HIGHLIGHTS

Engage your followers from swiping away.

  • Get into the habit of saving stories
  • Decide on whether you will bundle or seperate your stories
  • Match your Instagram story covers with your overall theme using
  • Plan out and schedule your Instagram stories ahead of time

If you want the most out of your Instagram branding, you will want to be using a combination of Instagram Stories and highlights, to get more followers and grow your reach. Some key take-aways will be to have your Instagram theme carried out throughout your profile, including your highlights. You can use free tools such as Canva to create simple Instagram highlight covers that fit with your overall theme. You can also grab our free Instagram Story & Highlight templates below!

Free Instagram Story Templates Download
Free Instagram Highlight Cover Templates Download
How to Schedule Instagram Stories with Droplitt

You are ready to start branding your Instagram!

Start scheduling your posts & stories with Droplitt

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ABOUT THE PRESENTER

HANNAH ASHTON

Hannah is the visual content creator, at Droplitt. She is also a #ladyboss entrepreneur, and YouTuber with an audience over 100K subscribers. She’s helped thousands of people and brands around the world identify & curate their social image across popular social platforms such as Instagram.

@misshannahashton

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INSTAGRAM GROWTH TIPS

How Caroline
Grew Her Instagram to 300k Followers

This training is 100% free & packed with real helpful Instagram growth tips and tricks you can implement starting today.

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